Increasing Field Station Visibility
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How is your station leveraging social media? What audience are you targeting and which platforms have been the most successful for getting your message heard?
Posted : 16/04/2024 5:14 am
Up at Toolik we use a variety of social media platforms Facebook, X (Twitter), Instagram, and I think technically BlueSky. We get probably our most interaction through Instagram and Twitter, though our most engagement in the last year has been through Instagram.
Ways we get posts out without having to do too much is to repost post from staff, visiting researchers, and through our home institution.
Seems to work pretty well, but I don't have a comparison to base that off of.
Amanda
Posted : 20/06/2024 2:47 pm